logo

presents

All India Common Entrance Test 2025

Test Date

23rd Nov, 2025

Mode of exam

Online

Available from

10 AM - 10 PM

Admissions open in
these programs

BITSOM - Digital Marketing

BITSOM

Certification in Digital Marketing in the AI Era

iHUB DivyaSampark, IIT Roorkee - Agentic Systems & Design

iHUB DivyaSampark, IIT Roorkee

Certification Program in Agentic Systems and Design

iHUB DivyaSampark, IIT Roorkee - Product Management with AI

iHUB DivyaSampark, IIT Roorkee

Future-Ready Product Management with Applied AI Program

Certification Program

Digital Marketing
in the AI Era
from BITSoM

Digital Marketing
in the AI Era
from
BITSoM

  • Learn from BITSoM’s world-class faculty and top marketing leaders
  • 10+ tools like ChatGPT, Meta Ads, and Google Analytics
  • Gain AI marketing skills and create real campaigns in a capstone project

Batch Starts

December 27, 2025

Programme Duration

6 Months

Time Commitment

6-7 Hrs/week

Eligibility

12th Pass and Above

Program Chair

Dr. Saravanan Kesavan
Dean and Professor of Operations, BITSoM

Learning Mode

Online

Opening Batch

What You will learn?

Develop user-centered campaign thinking, leveraging advanced tools and prompt engineering for compelling content. Work on 6+ real-world digital marketing projects to build a robust portfolio. Gain expertise in the next frontier of online growth through practical application and strategic insights. You'll achieve a top 1% edge in a rapidly evolving digital landscape and be ready to lead data-driven marketing teams with strategic expertise.

Toolkit

Toolkit 1
Toolkit 2
Toolkit 3
Toolkit 4
Toolkit 5
Toolkit 6
Toolkit 7
Toolkit 8
Toolkit 9
Toolkit 10
Toolkit 11
Toolkit 12

Course Details

Duration

6 Months

Course Mode

Online

Certification

From BITSoM

Module 1: Marketing Foundations with AI Lens

  • Welcome to the Future of Digital Marketing
  • Marketing Mix 4.0
  • 7Ps of Marketing
  • Consumer Behaviour and Branding in the Digital Economy
  • Integrated Marketing Communications - Journey Mapping (AIDAS)
  • Guest Speaker 1

Module 2: Digital Marketing Reinvented

  • Introduction to Digital Marketing and its elements
  • Website, Mobile Apps and UX/UI
  • Search Engine Optimisation in the AI world
  • Search Engine Marketing
  • Social Media Marketing and role of AI
  • Influencer & Community Marketing, AI Influncers
  • Display Advertising
  • Email Campaigns
  • Online Reputation Management
  • Viral Loops & Growth Hacking

Module 3: E-commerce Marketing

  • Display Ads and Targeting.
  • Social Media Strategy.
  • Influencers, Communities, and Online Reputation.

Module 4: MarTech and AI

  • Introduction to MarTech
  • GenAI 101 for Marketers
  • AI Image, Audio, and Video Creation
  • Privacy, Ethics & Trust in AI Marketing
  • Emerging Trends: Agentic AI, Personal AI & Hyperautomation

Module 5: Digital Marketing Analytics

  • Introduction to Digital Marketing Analytics
  • MR Using AI Tools & Customer Segmentation
  • Customer Journey and Attribution Models
  • A/B Testing and Optimisation Strategies
  • Social Media & Influencer Analytics; Predictive Analytics
  • Dashboards & Visualisation for Marketing Teams
  • Data Driven Customer Retention

Module 6: Bridging Learning with Practice

  • Building a Personal Brand with LinkedIn and AI Tools
  • Digital Marketer Roles: Mock Interviews & Roleplay
  • Summary and Concluding Session, Set up for Projects

Fee Structure

Application Fee

(non-refundable)

₹100

Option 1

Upfront

Option 2

EMI

(Through Our NBFC Partners)

Secure Seat Fee

(non-refundable)

₹4,000

₹4,000

Programme Fee

(non-refundable)

₹56,000

₹7,156 x 9 months

Total

₹60,000
( + GST **)

₹68,404
( + GST **)

** GST at 18% extra, as applicable

Course Certificate

Why choose this Programme?

Learn. Apply. Accelerate Your Marketing Career.

World-Class Faculty

Learn from BITSoM’s faculty with experience from institutes like Harvard, Wharton, and NYU Stern and many more.

Try-Relevant Curriculum

Integrated AI and digital marketing strategies designed for today’s market.

Hands-On Experience

Build skills through live projects and a capstone marketing campaign.

Live Mentorship

Engage in real-time online classes with personalized expert guidance.

Prestigious Certification

Earn a certificate from BITSoM recognized by global employers.

Industry Readiness

Get interview-focused coaching and AI-powered practice sessions — all designed to boost your chances in competitive hiring. Eligibility: 5 CGPA in this program

*Certificate Eligibility: Minimum 75% overall attendance and 3.5 CGPA marks in cumulative evaluations score.

About BITSoM

  • BITSoM (BITS School of Management), is a global business school under the aegis of BITS Pilani, an Institution of Eminence - a recognition bestowed by the Government of India in 2020.
  • Located in the Mumbai Metropolitan Region, BITSoM offers a transformative learning experience driven by world-class faculty who bring expertise from top global institutions like Harvard, Wharton, NYU Stern, and SMU Singapore.
  • With a foundation in academic rigor and leadership skills, BITSoM nurtures future leaders equipped to excel in an ever-changing global business landscape.
IIT Patna Campus

Admission Process

Admission Process
Submit Application

Submit Application

Complete application form to showcase your motivation and goals

Complete Counselling

Complete Counselling

Only shortlisted candidates go through the counselling process

Start Learning

Start Learning

Learn from India's top educators and stand out from the crowd.

FAQs

Contact Us

WhatsApp us

WhatsApp us

For any queries, you can Whatsapp us at +918197292840

Email us

Email us

For any queries, you can contact us at supportexeced.programs@bitsom.edu.in

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Address :- Incubex HSR21, 5th Main Rd, Sector 6, HSR Layout, Bengaluru, Karnataka 560102.

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